• • Head Quality Enhancement cell since September 2022 to sep 2024
  • Head of Department (HoD) Management Sciences Department, NUML Multan Campus since 24 Sep, 2021 till sep,2022
  • Lecturer, NUML Multan Pakistan since 1^st august 2009.
  • Worked as Program Coordinator MBA Program from Jan 2017 to Jan 2018.
  • Focal person for HEC Need Base Scholarship.
  • Worked as President of the committee for Advertisement/Publicity Multan Campus.
  • Working as a president of Purchase committee NUML, Multan Campus
  • Worked in MCB BANK LTD as operation officer 5-07-2007 to 24-12-2007

• Ismail, H., Saleem, M. A., Zahra, S., Tufail, M. S., & Ali, R. A. (2021). Application of Global Reporting Initiative (GRI) Principles for Measuring Quality of Corporate Social Responsibility (CSR) Disclosure: Evidence from Pakistan. Sustainability, 13(20), 11409.
• Hussain, T., Shah, S. N. A., Majeed, G., & Ali, R. A. (2022). Russia-Ukraine Crisis and its Impact on South Asia. Review of Applied Management and Social Sciences, 5(2), 141-148.
• Saleem, M. A., et al. (2012). Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies. Interdisciplinary Journal of Contemporary Research in Business, 4(5).
• Saleem, M. A., Ismail, H., & Ali, R. A. (2021). Actions Speak Louder than Words: Investigating the Interplay between Descriptive and Injunctive Norms to Promote Alternative Fuel Vehicles. Sustainability, 13(17), 9662.
• Ahmed, A., Khuwaja, F. M., Othman, I. B. L., Qureshi, M. A., & Ali, R. A. (2017). Validation of SERVQUAL Model in Relation to Customer Loyalty: Evidence from FMCGs in Pakistan. Sukkur IBA Journal of Management and Business, 4(2), 54-76.
• Ali, R. A., & Irfan, M. (2020). The Impact of Corporate Governance, Fundamental and Macroeconomic Factors on Stock Prices: Evidence from Sugar and Allied Industry of Pakistan. Pakistan Journal of Social Sciences (PJSS), 40(3).
• Muhammad Hasnain Ali, A. F., & Ali, R. A. (2021). The Effect of Tourism, Economic Growth and Environment in Developing Countries. International Research Association Sustainable Development, 2(1), 24-33.
• Ali, R. A., & Ahmed, A. (2016). Corporate Governance and Capital Structure: Empirical Evidence from Textile Weaving Companies of Pakistan.
• Ali, R. A., Irfan, M., Ali, M. H., & Shahbaz, Q. (2022). An Empirical Study to Investigate the Effect of Knowledge Management Practices on Organizational Performance through Mediation and Moderation Mechanisms. Journal of Social Sciences and Humanities, 2(1), 1-14.
• Sherwani, S. M. H., Ali, R. A., & Azhar, M. (2024). The Impact of E-Banking Service Quality, Particularly Empathy on Customer Purchase Intention with Mediating Effect of Customer Satisfaction. Journal of Excellence in Management Sciences, 3(2), 110-122.
• Saleem, M. A., Ali, R. A., Shah, S. N. A., Zahra, S., Hafeez, M. H., & Nguyen, N. (2021). Psychological Drivers of Alternative Fuel Vehicles’ Adoption and Ecologically Responsible Use. Journal of Advanced Transportation, 2021, 1-20.
• Sadiq, W., Ali, R. A., Jafar, K. B., & Ali, M. H. (2022). Investigating the Role of Employer Branding on Employees Performance with Moderating Effect of Talent Management. Review of Applied Management and Social Sciences, 5(4), 667-675.
• Ali, R. A. (2021). External Factors that Affect Banking Performance: A Comparison of Internal and External Factors of Commercial Banks in Pakistan. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(08), 1928-1945.
• Saleem, M. A., Murtaza, G., & Ali, R. A. (2022). Sustainability Strategies for Urban Mass Transit: Case of Pakistan. In Approaches to Global Sustainability, Markets, and Governance (pp. 197-212).
• Shahzadi, S., & Ali, R. A. (2021). State vs. Individual: A Case Study of Home Fire. Humanities and Social Sciences Reviews, 9(3).
• Chaudhary, A. H., Khan, M. A., & Ali, R. A. (2017). Effect of Integrated Marketing Communications on Consumer Buying Decision of Internet Service: An Empirical Study of Mobilink in Multan City. Journal of Research in Marketing, 8(1), 630-635.
• Ali, R. A., & Azhar, M. (2023). The Impact of E-Banking Service Quality (Responsiveness) on Customer Purchase Intention with Mediating Effect of Customer Satisfaction. Journal of Excellence in Management Sciences, 2(2), 179-190.
• Azhar, M., Sherwani, H., & Ali, R. A. (2024). The Impact of E-Banking Service Quality (Reliability) on Customer Purchase Intention with Mediating Effect of Customer Satisfaction. Journal of Excellence in Management Sciences, 3(1).
• Ali, R. A., Ishaq, S., & Munir, D. (2021). A Study to Investigate the Impact of COVID-19 on Virtual Learning: The Mediation Sources of E-Learning in Developing Countries. iRASD Journal of Educational Research, 2(1), 49-54.
• Shahzadi, S., Hanif, M., Ali, R. A., Sheikh, A. A., & Kousar, M. The Study of Power Dynamics and Identity Crisis in Sorayya Khan’s City of Spies.
• Ali, R. A., Khan, S. M., Sadiq, W., & Azhar, M. (2022). Impact of Corporate Governance on Islamic Banks Performance: Evidence from Islamic Banking Industry of Pakistan. Pakistan Journal of Humanities and Social Sciences, 10(4), 1613-1624.
• Ali, R. A., Marium, A., & Azhar, M. (2021). Impact of Internal Factors on the Commercial Banks Performance: Evidence from Listed Banks in Pakistan. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(08).
• Hanif, M., Shahzadi, S., & Ali, R. A. (2021). Doppelgangers Siblings in The Kite Runner. Humanities & Social Sciences Reviews, 9(3), 885-892.
• Innovation and Creativity in Organizations: A Commentary and Guiding Framework. International Journal of Management and Commerce Innovations, 5(1), 2017.

 

• Assessment of the Psychometric Properties of SERVQUAL and Customer Loyalty in Pakistan. Sukkur IBA Journal of Management and Business, Vol. 4 No. 2, 2017

 

• Innovation and Creativity in Organizations: A Commentary, and Guiding Framework. International Journal of Management and Commerce Innovations Vol 5 No 1, 2017

 

• Effect of Integrated Marketing Communications on Consumer Buying Decision of Internet Service (An Empirical Study of Mobilink in Multan City. Journal of Research in Marketing Vol 8, No 1, 2017

 

Corporate Governance, Banking, Financial Management , Social Sciences.

Education

• PhD 
  2021
  Area of Research (Corporate Governance).
  Baha-ud-din Zakriya University, Multan
   
• MS (Business Administration)
  2012  
  NUML, Islamabad, Pakistan  
   
• MBA (Finance), 
  2006
  Bahauddin Zakariya University, Pakistan 
   
• HSSC
  2002
  Science College, Pakistan

Experience

• • Head Quality Enhancement cell since September 2022 to sep 2024
  • Head of Department (HoD) Management Sciences Department, NUML Multan Campus since 24 Sep, 2021 till sep,2022
  • Lecturer, NUML Multan Pakistan since 1^st august 2009.
  • Worked as Program Coordinator MBA Program from Jan 2017 to Jan 2018.
  • Focal person for HEC Need Base Scholarship.
  • Worked as President of the committee for Advertisement/Publicity Multan Campus.
  • Working as a president of Purchase committee NUML, Multan Campus
  • Worked in MCB BANK LTD as operation officer 5-07-2007 to 24-12-2007

Publications

• Ismail, H., Saleem, M. A., Zahra, S., Tufail, M. S., & Ali, R. A. (2021). Application of Global Reporting Initiative (GRI) Principles for Measuring Quality of Corporate Social Responsibility (CSR) Disclosure: Evidence from Pakistan. Sustainability, 13(20), 11409.
• Hussain, T., Shah, S. N. A., Majeed, G., & Ali, R. A. (2022). Russia-Ukraine Crisis and its Impact on South Asia. Review of Applied Management and Social Sciences, 5(2), 141-148.
• Saleem, M. A., et al. (2012). Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies. Interdisciplinary Journal of Contemporary Research in Business, 4(5).
• Saleem, M. A., Ismail, H., & Ali, R. A. (2021). Actions Speak Louder than Words: Investigating the Interplay between Descriptive and Injunctive Norms to Promote Alternative Fuel Vehicles. Sustainability, 13(17), 9662.
• Ahmed, A., Khuwaja, F. M., Othman, I. B. L., Qureshi, M. A., & Ali, R. A. (2017). Validation of SERVQUAL Model in Relation to Customer Loyalty: Evidence from FMCGs in Pakistan. Sukkur IBA Journal of Management and Business, 4(2), 54-76.
• Ali, R. A., & Irfan, M. (2020). The Impact of Corporate Governance, Fundamental and Macroeconomic Factors on Stock Prices: Evidence from Sugar and Allied Industry of Pakistan. Pakistan Journal of Social Sciences (PJSS), 40(3).
• Muhammad Hasnain Ali, A. F., & Ali, R. A. (2021). The Effect of Tourism, Economic Growth and Environment in Developing Countries. International Research Association Sustainable Development, 2(1), 24-33.
• Ali, R. A., & Ahmed, A. (2016). Corporate Governance and Capital Structure: Empirical Evidence from Textile Weaving Companies of Pakistan.
• Ali, R. A., Irfan, M., Ali, M. H., & Shahbaz, Q. (2022). An Empirical Study to Investigate the Effect of Knowledge Management Practices on Organizational Performance through Mediation and Moderation Mechanisms. Journal of Social Sciences and Humanities, 2(1), 1-14.
• Sherwani, S. M. H., Ali, R. A., & Azhar, M. (2024). The Impact of E-Banking Service Quality, Particularly Empathy on Customer Purchase Intention with Mediating Effect of Customer Satisfaction. Journal of Excellence in Management Sciences, 3(2), 110-122.
• Saleem, M. A., Ali, R. A., Shah, S. N. A., Zahra, S., Hafeez, M. H., & Nguyen, N. (2021). Psychological Drivers of Alternative Fuel Vehicles’ Adoption and Ecologically Responsible Use. Journal of Advanced Transportation, 2021, 1-20.
• Sadiq, W., Ali, R. A., Jafar, K. B., & Ali, M. H. (2022). Investigating the Role of Employer Branding on Employees Performance with Moderating Effect of Talent Management. Review of Applied Management and Social Sciences, 5(4), 667-675.
• Ali, R. A. (2021). External Factors that Affect Banking Performance: A Comparison of Internal and External Factors of Commercial Banks in Pakistan. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(08), 1928-1945.
• Saleem, M. A., Murtaza, G., & Ali, R. A. (2022). Sustainability Strategies for Urban Mass Transit: Case of Pakistan. In Approaches to Global Sustainability, Markets, and Governance (pp. 197-212).
• Shahzadi, S., & Ali, R. A. (2021). State vs. Individual: A Case Study of Home Fire. Humanities and Social Sciences Reviews, 9(3).
• Chaudhary, A. H., Khan, M. A., & Ali, R. A. (2017). Effect of Integrated Marketing Communications on Consumer Buying Decision of Internet Service: An Empirical Study of Mobilink in Multan City. Journal of Research in Marketing, 8(1), 630-635.
• Ali, R. A., & Azhar, M. (2023). The Impact of E-Banking Service Quality (Responsiveness) on Customer Purchase Intention with Mediating Effect of Customer Satisfaction. Journal of Excellence in Management Sciences, 2(2), 179-190.
• Azhar, M., Sherwani, H., & Ali, R. A. (2024). The Impact of E-Banking Service Quality (Reliability) on Customer Purchase Intention with Mediating Effect of Customer Satisfaction. Journal of Excellence in Management Sciences, 3(1).
• Ali, R. A., Ishaq, S., & Munir, D. (2021). A Study to Investigate the Impact of COVID-19 on Virtual Learning: The Mediation Sources of E-Learning in Developing Countries. iRASD Journal of Educational Research, 2(1), 49-54.
• Shahzadi, S., Hanif, M., Ali, R. A., Sheikh, A. A., & Kousar, M. The Study of Power Dynamics and Identity Crisis in Sorayya Khan’s City of Spies.
• Ali, R. A., Khan, S. M., Sadiq, W., & Azhar, M. (2022). Impact of Corporate Governance on Islamic Banks Performance: Evidence from Islamic Banking Industry of Pakistan. Pakistan Journal of Humanities and Social Sciences, 10(4), 1613-1624.
• Ali, R. A., Marium, A., & Azhar, M. (2021). Impact of Internal Factors on the Commercial Banks Performance: Evidence from Listed Banks in Pakistan. PalArch’s Journal of Archaeology of Egypt/Egyptology, 18(08).
• Hanif, M., Shahzadi, S., & Ali, R. A. (2021). Doppelgangers Siblings in The Kite Runner. Humanities & Social Sciences Reviews, 9(3), 885-892.
• Innovation and Creativity in Organizations: A Commentary and Guiding Framework. International Journal of Management and Commerce Innovations, 5(1), 2017.

 

• Assessment of the Psychometric Properties of SERVQUAL and Customer Loyalty in Pakistan. Sukkur IBA Journal of Management and Business, Vol. 4 No. 2, 2017

 

• Innovation and Creativity in Organizations: A Commentary, and Guiding Framework. International Journal of Management and Commerce Innovations Vol 5 No 1, 2017

 

• Effect of Integrated Marketing Communications on Consumer Buying Decision of Internet Service (An Empirical Study of Mobilink in Multan City. Journal of Research in Marketing Vol 8, No 1, 2017

 

Interests

Corporate Governance, Banking, Financial Management , Social Sciences.