• Assistant Professor (BPS-19) 
  Management Sciences Department (09, January 2018 to date)
  NUML, Regional Campus Multan
• HoD MS department sep 22-oct. 25
• Lecturer (BPS-18) 
  Management Sciences Department (January, 2009 to January, 2018)
  NUML, Regional Campus Multan
   
• Program Coordinator (Jan 2019 to date)
  -    BBA(HONS)
• Program Coordinator (Jan 2011 to Jan 2019)
  -   MBA (3.5), (2.5) & (1.5)
  -   M.Com  
    NUML, Regional Campus Multan
   
• Visiting Lecturer 
   Al-Falah Institute of Banking and Finance,  
  BZU Multan (Sep 2013 to June 2015)
  Institute of Southern Punjab, Multan
  (Jan 2012 to Jan 2013)

13+ research publications in leading national and international journals covering HRM, Leadership, Organizational Citizenship Behavior, Digital Finance, Customer Loyalty, Green HRM, and Employee Engagement.

1. The Effects of Talent Management Strategies on Retention of Creative Employees in Real Estate Firms, Indian Journal of Economics and Business, Vol. 20, No. 4, pp. 1385-1397, 2021.

2. Determinants of Attitude of Online Brokers Towards Online Trading in Pakistan Stock Exchange: Adopting Technology Acceptance Model, Multicultural Education, Vol. 7, No. 9, pp. 30-41, 2021.

3. Role of Tax-Knowledge in Building Tax-Intention: An Application on TAM Model, Review of Applied Management and Social Sciences, Vol. 4, No. 1, pp. 169-180, 2021.

4. Impression Management: A Strong Predictor of Organizational Citizenship Behavior, Cogent Business & Management, Vol. 10, No. 2, pp. 1-15, 2023.

5. Impact of 5E Instructional Model on Student’s Moral Knowledge, Voyage Journal of Educational Studies, Vol. 3, No. 1, pp. 19-30, 2023.

6. Impact of Individual and Innovative Differences on Customer Value Co-Creation with Self-Service Banks in Pakistan: The Mediating Effect of Trust, Journal of Accounting and Finance in Emerging Economies, Vol. 10, No. 2, pp. 207-222, 2024.

7. From Calling to Commitment: Exploring the Link Between Leader-Career Calling and Employee Job Satisfaction, Pakistan Journal of Humanities and Social Sciences, Vol. 13, No. 3, pp. 59-63, 2025.

8. Exploring the Mediating Role of Digital Finance in Enhancing Financial Literacy and Inclusion: Insights from Pakistan’s Textile SMEs, Journal for Social Science Archives, Vol. 3, No. 3, pp. 140-155, 2025.

9. Impact of Green Transformational Leadership and Green Transactional Leadership on Green Organizational Citizenship Behaviour by Mediating Role of Green Self-Efficacy, Critical Review of Social Sciences Studies, Vol. 3, No. 3, pp. 956-979, 2025.

10. Predicting Organizational Citizenship Behavior among Universities’ Contractual Teaching Staff: A Developing Country Perspective, Review of Applied Management and Social Sciences, Vol. 3, No. 3, pp. 459-473, 2020.

11. The Antecedents of Customer Loyalty: Insights from a Developing Country, Journal of Research in Business and Management, Vol. 4, Issue 5, pp. 1-9, 2016.

12. Determinants of Work Engagement of Employees in Public Sector Universities: Insights from a Developing Country, International Journal of Management and Commerce Innovation, Vol. 4, Issue 1, pp. 568-575, 2016.

13. Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies, Interdisciplinary Journal of Contemporary Research in Business, Vol. 4, No. 5

 

HR

Education

• Ph.D
  Bahauddin Zakariya University (BZU) Multan.
   
• MS (HRM) (2008)
  MAJU Islamabad.
  Majors: Human Resource Management
   
• BBA-IT (HONS)  (2002-2006)
  University of Central Punjab Lahore.
  Majors: Human Resource Management, IT

Experience

• Assistant Professor (BPS-19) 
  Management Sciences Department (09, January 2018 to date)
  NUML, Regional Campus Multan
• HoD MS department sep 22-oct. 25
• Lecturer (BPS-18) 
  Management Sciences Department (January, 2009 to January, 2018)
  NUML, Regional Campus Multan
   
• Program Coordinator (Jan 2019 to date)
  -    BBA(HONS)
• Program Coordinator (Jan 2011 to Jan 2019)
  -   MBA (3.5), (2.5) & (1.5)
  -   M.Com  
    NUML, Regional Campus Multan
   
• Visiting Lecturer 
   Al-Falah Institute of Banking and Finance,  
  BZU Multan (Sep 2013 to June 2015)
  Institute of Southern Punjab, Multan
  (Jan 2012 to Jan 2013)

Publications

13+ research publications in leading national and international journals covering HRM, Leadership, Organizational Citizenship Behavior, Digital Finance, Customer Loyalty, Green HRM, and Employee Engagement.

1. The Effects of Talent Management Strategies on Retention of Creative Employees in Real Estate Firms, Indian Journal of Economics and Business, Vol. 20, No. 4, pp. 1385-1397, 2021.

2. Determinants of Attitude of Online Brokers Towards Online Trading in Pakistan Stock Exchange: Adopting Technology Acceptance Model, Multicultural Education, Vol. 7, No. 9, pp. 30-41, 2021.

3. Role of Tax-Knowledge in Building Tax-Intention: An Application on TAM Model, Review of Applied Management and Social Sciences, Vol. 4, No. 1, pp. 169-180, 2021.

4. Impression Management: A Strong Predictor of Organizational Citizenship Behavior, Cogent Business & Management, Vol. 10, No. 2, pp. 1-15, 2023.

5. Impact of 5E Instructional Model on Student’s Moral Knowledge, Voyage Journal of Educational Studies, Vol. 3, No. 1, pp. 19-30, 2023.

6. Impact of Individual and Innovative Differences on Customer Value Co-Creation with Self-Service Banks in Pakistan: The Mediating Effect of Trust, Journal of Accounting and Finance in Emerging Economies, Vol. 10, No. 2, pp. 207-222, 2024.

7. From Calling to Commitment: Exploring the Link Between Leader-Career Calling and Employee Job Satisfaction, Pakistan Journal of Humanities and Social Sciences, Vol. 13, No. 3, pp. 59-63, 2025.

8. Exploring the Mediating Role of Digital Finance in Enhancing Financial Literacy and Inclusion: Insights from Pakistan’s Textile SMEs, Journal for Social Science Archives, Vol. 3, No. 3, pp. 140-155, 2025.

9. Impact of Green Transformational Leadership and Green Transactional Leadership on Green Organizational Citizenship Behaviour by Mediating Role of Green Self-Efficacy, Critical Review of Social Sciences Studies, Vol. 3, No. 3, pp. 956-979, 2025.

10. Predicting Organizational Citizenship Behavior among Universities’ Contractual Teaching Staff: A Developing Country Perspective, Review of Applied Management and Social Sciences, Vol. 3, No. 3, pp. 459-473, 2020.

11. The Antecedents of Customer Loyalty: Insights from a Developing Country, Journal of Research in Business and Management, Vol. 4, Issue 5, pp. 1-9, 2016.

12. Determinants of Work Engagement of Employees in Public Sector Universities: Insights from a Developing Country, International Journal of Management and Commerce Innovation, Vol. 4, Issue 1, pp. 568-575, 2016.

13. Post Purchase Cognitive Dissonance: Impact of Product Involvement, Impulse Buying and Hedonic Consumption Tendencies, Interdisciplinary Journal of Contemporary Research in Business, Vol. 4, No. 5

 

Interests

HR