• Lecturer, National University of Modern Languages NUML, Multan since 1 st Aug 2008 till date (permanent faculty). Taught courses in business studies to both at undergraduate and post graduate levels. Also arranged experts’ meetings for the students to develop their executive attitude.

• Assistant Manager, Inform Chemicals from 10th Oct 2007 to 30th Jul 2008. Handle the different marketing and sales activities of the organization.

• In-Charge (Placement Cell) May 2021 to till date National University of Modern Languages, Multan Campus

• Focal Person, (Higher Education Commission of Pakistan) Prime Minister Laptop Scheme, National University of Modern Languages.

• Focal Person, (Quality Enhancement Cell) June 2020 to June 2021 National University of Modern Languages, Multan Campus

• President-Corporate Social Responsibility Committee June 2019 to Sep 2021 National University of Modern Languages, Multan Campus

• Exam-In charge, Management Sciences Department National University of Modern Languages, Multan Campus • President-Discipline Committee, Sep 2013 to June 2016 National University of Modern Languages, Multan Campus

• President-Students Counselling Committee, Sep 2015 to June 2017 National University of Modern Languages, Multan Campus • Patron - Executive Club, NUML, Multan since 1st Aug 2008 30th Jan 2015 Supervise Executive Club as a Patron and advice the students in associated programs.

Linking Sustainable Business Strategies to Firm Performance: A CrossFunctional Model of Marketing, Finance, and Innovation, International Journal of Business and Economic Affairs (IJBEA)DOI: https://doi.org/10.24088/IJBEA-2025-103001, Vol 10 No 3: IJBEA,

• Identifying Key Antecedents of Eco-Conscious Consumer Behavior: Mediating Role of Intentions to Purchase Green DC Inverter Air Conditioners, Vol. 7 No. 2 (2024): Review of Applied Management and Social Sciences (RAMSS), Pakistan, ISSN (PRINT): 2708-2024, ISSN (ONLINE): 2708-3640

• Sustainable Consumption And Digital Era: A Review And Research Agenda, Migration Letters Volume: 21, No: S8 (2024), pp. 890-901 ISSN: 1741-8984 (Print) ISSN: 1741-8992 (Online)

• Assessment of Service Quality and Innovation in Developing Customer Loyalty; The mediating role of Customer Commitment and Satisfaction, Pakistan Journal of Humanities and Social Sciences, Volume 11, Number 1, 2023, Pages 243-257,

• Influence of Social Media Marketing in the Development of Customer Trust and Satisfaction through the Moderating Role of Electronic Word of Mouth, Journal of Social Sciences Review (JSSR), Pages: 623 - 638 ISSN (Print): 2789- 441X ISSN (Online): 2789-4428, Vol. 3, No. 1 (Winter 2023).

• An Assessment of Social Media Marketing’s Influence on Brand Loyalty, Through the Moderating Role of Brand Reputation, Journal of Peace, Development and Communication, Volume 07, Issue 01, January-March 2023 . PISSN: 2663-7898, eISSN: 2663-7901 Article DOI: https://doi.org/10.36968/JPDCV07-I01-15

Education

PhD Scholar--- Times Institute Multan (Enrolled, Course work completed with CGPA 3.53, Thesis Submitted For External Evaluation )

Experience

• Lecturer, National University of Modern Languages NUML, Multan since 1 st Aug 2008 till date (permanent faculty). Taught courses in business studies to both at undergraduate and post graduate levels. Also arranged experts’ meetings for the students to develop their executive attitude.

• Assistant Manager, Inform Chemicals from 10th Oct 2007 to 30th Jul 2008. Handle the different marketing and sales activities of the organization.

• In-Charge (Placement Cell) May 2021 to till date National University of Modern Languages, Multan Campus

• Focal Person, (Higher Education Commission of Pakistan) Prime Minister Laptop Scheme, National University of Modern Languages.

• Focal Person, (Quality Enhancement Cell) June 2020 to June 2021 National University of Modern Languages, Multan Campus

• President-Corporate Social Responsibility Committee June 2019 to Sep 2021 National University of Modern Languages, Multan Campus

• Exam-In charge, Management Sciences Department National University of Modern Languages, Multan Campus • President-Discipline Committee, Sep 2013 to June 2016 National University of Modern Languages, Multan Campus

• President-Students Counselling Committee, Sep 2015 to June 2017 National University of Modern Languages, Multan Campus • Patron - Executive Club, NUML, Multan since 1st Aug 2008 30th Jan 2015 Supervise Executive Club as a Patron and advice the students in associated programs.

Publications

Linking Sustainable Business Strategies to Firm Performance: A CrossFunctional Model of Marketing, Finance, and Innovation, International Journal of Business and Economic Affairs (IJBEA)DOI: https://doi.org/10.24088/IJBEA-2025-103001, Vol 10 No 3: IJBEA,

• Identifying Key Antecedents of Eco-Conscious Consumer Behavior: Mediating Role of Intentions to Purchase Green DC Inverter Air Conditioners, Vol. 7 No. 2 (2024): Review of Applied Management and Social Sciences (RAMSS), Pakistan, ISSN (PRINT): 2708-2024, ISSN (ONLINE): 2708-3640

• Sustainable Consumption And Digital Era: A Review And Research Agenda, Migration Letters Volume: 21, No: S8 (2024), pp. 890-901 ISSN: 1741-8984 (Print) ISSN: 1741-8992 (Online)

• Assessment of Service Quality and Innovation in Developing Customer Loyalty; The mediating role of Customer Commitment and Satisfaction, Pakistan Journal of Humanities and Social Sciences, Volume 11, Number 1, 2023, Pages 243-257,

• Influence of Social Media Marketing in the Development of Customer Trust and Satisfaction through the Moderating Role of Electronic Word of Mouth, Journal of Social Sciences Review (JSSR), Pages: 623 - 638 ISSN (Print): 2789- 441X ISSN (Online): 2789-4428, Vol. 3, No. 1 (Winter 2023).

• An Assessment of Social Media Marketing’s Influence on Brand Loyalty, Through the Moderating Role of Brand Reputation, Journal of Peace, Development and Communication, Volume 07, Issue 01, January-March 2023 . PISSN: 2663-7898, eISSN: 2663-7901 Article DOI: https://doi.org/10.36968/JPDCV07-I01-15

Interests

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